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集成灶品牌进攻高线市场 蒙头奔跑莫忘看路

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  抢占高线市场

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三一重工  XIANGBIYUCHUANTONGYANZAO,JICHENGZAOQIYEXUANCHENGJICHENGZAOJUYOUXIJINGDUGAO、YOUYANBUGUOLIAN、JIEYUEKONGJIANDENGYOUSHI;XINGYEYANJIUJIGOURENWEI,RUOWEILAIJICHENGZAODUICHUANTONGYANZAODETIHUANLVDADAO25%,ZEJICHENGZAOXINGYEZISHENBIANNENGXINGCHENGQIANYIGUIMOSHICHANG。KEKAODECHENGZHANGXING、KEGUANDELIRUNKONGJIAN,YIJIJIAODIDEJISHUHUCHENGHE,CHENGWEIXIYINXINRUJUZHEDESANDAYOUYIN。

三一重工  DANNENGFOUXINGCHENGDUICHUANTONGYANZAODETIDAI,JUEDINGZHEJICHENGZAOXINGYEDEWEILAI。

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  JINYIERNIANLAI,JICHENGZAOTOUBUQIYEKAISHIJIADADUIYIERXIAN,YOUQISHIYIXIANCHENGSHIDEBUJULIDU,XIWANGJIECIYINGXIANGGENGDUOGAOSHOURUQUNTI。BUGUO,JICHENGZAOZAIYIXIANCHENGSHISHANGCHUYUPINPAIFUHUAQI,YUCHUANTONGCHUDIANPINPAIXIANGBI,JICHENGZAOMENDIANSHULIANGSHAO,RUZHUMAICHANGDIANBILIZEXIANGDUIJIAOGAO——JICHENGZAOQIYEGENGQINGXIANGYUYITUOHONGXING、JURANZHIJIAKAIDIAN,YINWEIJICHENGZAODEQIANZHUANGSHUXINGGENGQIANG,XIAOFEIZHEYIBANHUIZAIANZHUANGCHUJUQIANJINXINGGOUMAI。BUGUO,YIXIANCHENGSHIDEDAXINGJIAJUMAICHANGDUOJUSHIZHONGXINJIAOYUAN,DUIXIAOFEIZHEDEJIUJINXUANGOUHUIZAOCHENGYIDINGYINGXIANG。YOUCI,JICHENGZAOPINPAIRUOXIANGCHUBUBUJUYIXIANCHENGSHI,XUANZEDILIWEIZHIHAO,JULISHIZHONGXINJIAOJINDEMAICHANGDIAN,YOULIYUZENGJIAPINPAIPUGUANGDUHECHANPINGOUMAILV,BUSHIWEIYIZHONGCELVEXUANZE。SHISHISHANG,ZAI2017NIANZUOYOUBEIJINGDIQUDESUNING、GUOMEIDENGMAICHANGNEIHAIJIANBUDAOJICHENGZAOPINPAIDESHENYING;DANDAO2019NIAN,GUOMEIZHONGTADIANNEIYIJINGYOUJICHENGZAOPINPAIRUZHU。

  安信证券提到,目前大部分集成灶品牌的重点经营区域多为人均GDP 6万元以下的城市,其在二、三线市场已经有较稳固的消费基础;美大、火星人等品牌的门店数量在人均GDP 9-10万的城市与老板、方太等企业门店比重差不多;但在人均GDP 10万元以上区域,传统厨电品牌的门店数量显著高于集成灶品牌门店量。现在,随着方太、老板、华帝、海尔、美的等品牌也开始布局集成灶产品线,未来其是否将利用渠道与门店的协同优势,推动旗下产品在一线市场的影响力,中国家电网将持续关注。

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