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大润发“绿”了,卖场为什么争相变小?

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  01

  一家新零售社区店如何撬动老年消费者?

  WEISHENMESHINANTONG?

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  WANSHANG7:30,ZHUROUDAZHE,BINGJUQIANXUNSUJUJILEYIPILAONIANXIAOFEIZHE。

  同时,小润发和飞牛拼团提供了社区拼团服务,“当天点单,次日自提”。但只有到店服务,没有提供到家业务,会削弱小润发的竞争力吗?事实上,会选择来逛小润发的这群老人,更愿意出门,买菜的速度也比一小时到家更快。同时,小润发附近的几个小区均处于淘鲜达的覆盖范围内。小润发似乎没有太多必要提供到家业务。

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