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雷诺表签约有赞连锁 社群+直播带动门店业绩暴增

  SHIYU 1988 NIANDE「LEINUOBIAO」,SHIBEISHOUGUOMINTUICHONGDEGUOCHANWANBIAOPINPAI,YESHI「BOAOYAZHOULUNTANSHANGWULIBINYONGBIAO」,JINGGUODUONIANDESHICHANGBUJUHEKEHUCHENDIAN,PINPAIMENDIANBIANBUZHEJIANG、GUANGDONG、HEILONGJIANGDENGQUANGUOJIN 30 GESHENG,ZONGSHUCHAOGUO 2300 JIA。

三一重工  JINQI,LEINUOBIAOZHENGSHIQIANYUEYOUZANLIANSUO,SHANGXIAN2JIAXIANSHANGSHANGCHENG,BINGTONGGUOSHEQUN、ZHIBO、QUANYUANFENXIAODENGFANGSHIWEIMENDIAN(BAOKUOZHIYINGMENDIANHEJIAMENGMENDIAN)FUNENG。

  连锁品牌转型线上,如何降低分店参与难度?

  ZAIXIANXIAQUDAO,LEINUOBIAOYIBANXUANZEGAODUANBAIHUO、GOUWUZHONGXINDENGGEDACHENGSHIHEXINSHANGQUAN,DAZAOJINGPINMENDIANXINGXIANG。ERYONGYOU2300JIALIANSUOMENDIANDELEINUOBIAOYAOZHUANXINGXIANSHANG,MIANLINZHEYIXILIEYUNYINGNANTI,LIRU,FENDIANXIANSHANGYUNYINGNENGLIHEJINGLIYOUXIAN,RUHENENGRANGQIDIMENJIANDICANYUXIANSHANGYEWU?DAOGOUGUANLIHEJILIQUEFACHENGSHUGONGJU,RUHEJIANCEZHIXINGQINGKUANGHEZHIXINGXIAOGUO?

  LEINUOBIAOZUIZHONGXUANZELEYUYOUZANLIANSUODACHENGHEZUOLAIJIEJUESHANGSHUWENTI。TONGGUOYOUZANLIANSUO,LEINUOBIAOKEYIWEIZHIYINGMENDIAN、JIAMENGMENDIANPEIZHIBUTONGDEDULIWANGDIAN,ZONGBUTONGYISHANGJIASHANGPIN,TONGYIZHIDINGTUIGUANGFANGAN、TIGONGYINGXIAOSUCAI,FENDIANBUXUYAOJIERUGUODUOYUNYING,ZHIXUYAOJIANGDAOGOUYUANZHUCEWEI“XIAOSHOUYUAN”,TONGGUOQIYEWEIXINHAO、WEIXINQUNDENGQUDAOJINXINGXIANSHANGTUIGUANGXIAOSHOUJIKE。

  JIEZHIMUQIAN,LEINUOBIAOYIYOUYUE100JIAMENDIANDEDAOGOUYUANYIZHUCECHENGWEI“XIAOSHOUYUAN”,TONGGUOXIANSHANGTUIGUANGHUOKEHUOQUYONGJIN,LEINUOBIAOZONGBUKEYITONGGUOYOUZANHOUTAI+QIYEWEIXINDUIDAOGOUJINXINGJINGXIHUAGUANLI。

  线上获客三大武器:社群+直播+分销员,

  LEINUOBIAODEYOUZANDIANPUSHANGXIANSHOUYUE,XIAOSHOUEJIUTUPOBAIWAN。ZUOWEIGAOKEDANJIALEIMU,LEINUOBIAOSHIRUHECUJINGUKEXIANSHANGXIADANDE?BEIHOUYOUSANGEGUANJIANDONGZUO:QUANYUANFENXIAO、SHEQUNYINGXIAO、ZHIBO。

  第一步,全员分销。雷诺表将总部各个部门的员工以及门店导购都注册成为“销售员”,销售员只要推荐成交即可获得相应佣金。

三一重工  ZONGBUKEYIZAIHOUTAIWEIXIAOSHOUYUANTIGONGTONGYIDEYINGXIAOSUCAI,BINGCHAKANXIAOSHOUYUANDEZHIXINGQINGKUANGHEYEJISHUJU。ZAIJIEJIARIQIJIAN,ZONGBUHAIKEYIWEIXIAOSHOUYUANPEIZHI“ZHUANSHUYOUHUIQUAN”,ZUOWEIDUIGUKEDEFULI,TIGAOTUIJIANZHUANHUALV。WEILEJILIXIAOSHOUYUAN,LEINUOBIAOHAIHUIZHENDUIYEJITUCHUZHEFAFANGEWAIJIANGLI。

三一重工  YIQINGQIJIAN,XIAOSHOUYUANJILEINUOBIAODAILAIDEXIAOSHOUEYIJINGDADAOLEGONGSIZHENGTIYEJIDE60%YISHANG。

  第二步,社群营销。三一重工雷诺表总部启动了社群营销计划,以门店为单位组建微信群,约 100 个配合度高的门店抢先拉群,不到 15 天,日常活跃的群人数就达到近万人。为了更精细化地管理社群运营动作和执行效果,雷诺表采用企业微信进行统一管理,并将企业微信与有赞无缝打通。

三一重工  DISANBU,ZHIBO。DUIYUZHIBO,LEINUOBIAOYIZHIBAOCHIJIJIDECHANGSHITAIDU。YIFANGMIAN,ZAIZHIBOPINGTAIYUWANGHONGHEZUO,ZUIJINQIZAIWEIYAZHIBOJIANTUIJIANDEWANBIAODANPINZAI60MIAOZHONGNEIXIAOSHOUJIUTUPO600WANYUAN,JIN3FENZHONG,QIANGKONGKUCUN。

  LINGYIFANGMIAN,JIYUBENSHENDEPINPAIRENZHIDUYIJIKEHUCHENDIAN,LEINUOBIAODUIYUWEIXINSHENGTAINEIDESIYUZHIBOYEFEICHANGGANXINGQU,QIXUANZETONGGUO“AIGUANGZHIBOXIAOCHENGXU+YOUZANDIANPU”DEZUHE,CHANGSHISIYUSHENGTAIDEZHIBO。ZAIZHIBOJIAN,LEINUOBIAOYECHANGSHILEHUASHIYINGXIAO,BAOKUO“1YUANMIAOSHAZHUANSHUMANGHE”,JIWEIZHIBOJIANXIYINLELIULIANG,YOUJIDAOLEYONGHUJINGXIDETIYAN。

三一重工  4YUE24RI,LEINUOBIAOCANYUAIGUANGZUZHIDEDUOPINPAILIANBO「DAPAIKUANGHUANYE」HUODONG,DANCHANGMAICHU 50 WAN,SHOUYUEYEJIYEYINCICHENGGONGTUPO 100 WAN。ZHIHOU,LEINUOBIAOYIZHIJIANCHIMEIZHOUZHIBO,YEJIYILUSHANGZHANG。

(LEINUOBIAOZHIBOJIANDEMANGHEYINGXIAO)

  JULEJIE,YOUZANLIANSUOSHIZHONGGUOYOUZANQIXIAZHILIYUBANGZHULIANSUOPINPAISHIXIANDUOMENDIANGUANLI、DUOQUDAOZENGZHANGDESHUZHIHUAJINGYINGXITONG,BANGZHULIANSUOPINPAIZAIMENDIANJICHUSHANGBUJUWEIXIN、KUAISHOU、AIGUANG、WEIBODENGDUOZHONGXIANSHANGQUDAO,TONGGUOWANGSHANGSHANGCHENG、SHEJIAOYINGXIAO、ZHIBODAIHUO、QUANYUANFENXIAODENGDUOZHONGXINGSHISHIXIANMENDIAN、WANGDIANXIAOSHOUTONGBUZENGZHANG。MUQIANYOUZANLIANSUOYIFUWULEANTA、YAGEER、Zippo、HANSHU、DQBINGQILIN、HESHENGYUAN、FANGSUO、JIXIANGHUNDUN、NBAZHONGGUODENGZHIMINGLIANSUOPINPAI。

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