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元气森林“0”不灵?

三一重工  JINNIAN6YUE22RI,YUANQISENLINANHUICHUZHOUYIQIZIJIANGONGCHANGSHENGCHANCHUDIYIPINGYINLIAO。ZICI,YUANQISENLINKAISHIYOUCONGQINGZICHANZHUANXIANGZHONGZICHAN。

三一重工  CIQIAN,YUANQIGONGSIDECHANPINDOUSHIGONGSITIGONGPINPAIHEPEIFANG,WEITUODAILIGONGCHANGJINXINGSHENGCHAN。QIWEITUODESHENGCHANSHANGBAOKUOJIANLIBAO、CHANGSHUDONGYANGYINLIAOYIJITONGYIQIXIADETONGSHIDENG。

  DAILIGONGCHANGYUPINPAIFANGHEZUOSHENGCHAN,NENGGOUZUIDACHENGDUJIESHENGPINPAIJINGLI,ZHUANZHUCHANPINCHUANGXIN、JINGYINGHEXIAOSHOU,ZHEIZHONGMOSHIZAISHIPINYINLIAOXINGYEYINGYONGPUBIAN,QIZHONGBUFAKEKOUKELE、SANZHISONGSHU、LIANGPINPUZIDENGZHIMINGPINPAI。

  ZIJIANGONGCHANG“QIQINGXUANZHONG”,ZHEIBINGBUSHIYITIAOQINGSONGDELU,ZHONGZICHANYIWEIZHEGENGGAODEQIANQITOURUHEGENGMANDEZIJINZHOUZHUANSULV。YOUYIRUNAN,YUANQISENLINYIDINGYOUBUDEBUZUODELIYOU。

  SHICHANGYILUNFENFEN,YUANQISENLINSHIBUSHITANGBINSENSHOUXIADIERGE“KAIXINNONGCHANG”,QIZIJIANGONGCHANGDEDIQIJIUJINGZAINALI?

  

  产品

三一重工  SHOUXIAN,YUANQISENLINKENDINGBUCHAQIAN。

  QUNIAN10YUE,YUANQISENLINWANCHENGBLUNRONGZI,GUZHI40YIYUAN,YINQIYULUNREYI。MEIGUODUOJIUYOUBEIBAOCHUJIJIANGWANCHENGXINYILUNRONGZI,TOUHOUGUZHIGAODA140YIYUAN,QIANHOU9GEYUE,GONGSIGUZHIBAOZHANG3.5BEI。

  QISHENHOUTOUZIFANG,BUJINBAOKUOLELONGHUZIBEN、GAORONGZIBEN、HEIYIZIBENDENGXIANSHOUYINGJIA,HAIJIARULEHONGSHANZHONGGUODENGZIBENJUBO。

  RUCIDUANSHIJIANNEIGUZHIBAOZHANG,BINGFEIPINGBAIWUGU。ZONGGUAN2019NIANZHENGGEYINLIAOXINGYE,“YUANQISHUI”DOUSHIFAZHANZUIKUAIDEYIPIHEIMA。

三一重工  WEISHENMENENGCHENGWEIBAOKUAN?TANGBINSENRENWEIZHEISHIYIGEGAILVWENTI:YUESHIDAPINLEISAIDAO,CHUBAOKUANDEJILVYUEGAO。

  2019NIANYINPINSHICHANGGUIMOPAIMING,QIANSANWEIFENBIESHIYINYONGSHUI(1500YIYUAN)、CHAYINLIAO(1400YIYUAN)HETANSUANYINLIAO(900YIYUAN)。

  YISHICHANGZHANYOULVZUOZHIYIN,TANGBINSENYISHOUDAZAOLEYUANQISENLIN,BINGTUICHUYUANQISHUI(TANSUANSHUI)HERANCHA(CHAYINLIAO)。LIANGKUANYINLIAOBUFUSUOTUO,CHENGGONGBAZHANLEYUANQISENLINQIXIACHANPINDEXIAOLIANGPAIMINGQIANLIANGWEI。

三一重工  CHULEDAPINLEISAIDAOXUANZEZHIWAI,YUANQISHUICHENGWEIBAOKUANDELINGYIDATEZHIJIUSHICAIZHONGYONGHUTONGDIAN。

  TIANMAODASHIPINZONGJINGLIWULINGCENGSHUO,XIANZAIDEXIAOFEIZHEZAIGOUMAIYINPINDESHIHOU,YOUCHAOGUO70%DERENHUIGUANZHUBAOZHIQIHECHANPINCHENGFEN,YONGHUGAOPINFUGOUDEDAPINLEISHANGPINGENGSHIRUCI。

  ZHEIXIEJIAOYE,YOUZHUZHONGJIANKANGDENIANQINGREN,JIUXIANGHENAICHAHAIYAOWUTANGHUOSANFENTANGLAIMABIZIJIDENIANQINGNVHAIYIYANG,SUIRANQIXINGWEIYUXIANGFAYOUHUBEIZHICHU,BUGUOZHEIYEXIANXIANCHUSHICHANGDUIJIANKANGYINPINDEPANGDAXUQIU。

  WEILEMANZUXIAOFEIZHE“YUYUXIONGZHANGJIANDE”DEXUYAO,KEKOUKELEHEBAISHIKELECENGFENBIETUICHUGUO“LINGDU”HE“JIDU”WUTANGKELE,YUANQISENLINYEXIANGQIANBEIKANQI,DAZAOCHU“0TANG0ZHI”DEXILIECHANPIN。

  “WUTANGYINLIAO”BINGFEIBUHANTANGFEN,ERSHICAIYONGDAITANGYINGZAOTIANWEIKOUGAN,SHIMIANCHANGJIANDEDAITANGPINLEIDAZHIFENWEIRENGONGDAITANGHETIANRANDAITANGLIANGZHONG。

  RENGONGDAITANG(BIRUASIBATIAN、ANSAIMI、ZHETANGSUDENG)DETIANDUBIZHETANGGAOCHUSHUBAIBEI,JIHUBUNENGBEIRENTIXISHOU,CONGERNENGDADAOSHANGJIAMENSUOYAN“BUZENGJIAEWAIRELIANG”DEYAOQIU,BUGUOZHEITONGYANGYIWEIZHERENGONGDAITANGHENNANBEIDAIXIECHUTIWAI,ZHANGQISHERUHUIYOUFAAIZHENGDENGJIBING。

  WEILESUZAOZISHENCHANPINJIANKANGLVSEDEXINGXIANGHEZENGQIANGPINPAIYOUSHI,YINLIAOQIYEYIZHISHITUXUNZHAOWUWEIHAIDE“TIANRANDAITANG”,BIRUKEKOUKELE、XIAOMINGTONGXUE、CHAπZHONGDETIANYEJU,YIJIYUANQISENLINXUANZEYONGTIQUCHENGBENGENGGAODECHIXIANTANGCHUN。

三一重工  CHIXIANTANGCHUNZUOWEIDAITANGDEYOUSHIHENQIANG,QITIANDUYOUZHETANGDE6CHENG,RELIANGZHIYOUZHETANGDE1/10,SHISHIMIANSHANGTIANRANDAITANGZHONGBIJIAOYOUZHIDEPINLEI。

  BUGUOCONGPEILIAOBIAOLAIKAN,YUANQISENLINQIXIADECHANPINDOUBUSHI100%TIANRANDAITANGYINPIN,QIZHONGHAITIANJIALERENGONGDAITANG“SANLVZHETANG”LAIFENGFUKOUGAN。SUOYICONGBENZHISHANGLAISHUO,YUANQISENLINBINGBUNENGBANGZHUXIAOFEIZHEJIANDE“XIONGZHANGYUYU”。

  ERQIETIANWEIJI“DANYOUKOUGANBUZENGXUETANG”DEBENZHIJIUSHIQIPIANDANAO,ZHEIHUISHIDERENTIDUIZHENTANGDEKEWANGDADAZENGJIA,XIAOFEIZHEXUYAOSHERUGENGDUOTANGFEN,CAINENGMANZUXINLIXUYAO。

  XIANYONGCHIXIANTANGCHUNZUOYIN,DACHU“0TANG0ZHI0KA”DEYINGXIAOQIHAO,ZAIYONGRIXIQINGXINFENGGEBAOZHUANG,XIYINNIANQINGRENZHUYILI,TANGBINSENJINGXINSHEJILEYUANQISENLINCHENGWEIBAOKUANDELUJING,BUGUOZHEITIAOLUSHANGDEMEIYIHUANDOUCUNZAILOUDONG。

三一重工  SHOUXIANDAITANGBENSHENJIUSHIYIGEWEIMINGTI,“0TANG0KA”ZIRANYEJIUZHANBUZHUJIAO,RIXIYUANSUSHEJISHIYIBASHUANGRENJIAN,SUINENGZHUAZHUNIANQINGSHOUZHONGDEYANQIU,DAN“HANRILIANG”CHAOBIAODECHUNGUOHUOBINGBUNENGDADONGXIAOFEIZHE,FANDAOCUIHUALEPINPAIDEKOUBEIWEIJI。

三一重工  “FUKEPAI”QIANBEIMINGCHUANGYOUPINJIUSHIQIZHONGDEJIECHUDAIBIAO,BUGUORENJIAXIANRUJINYIJINGZAIQUANQIUKAICHU3600DUOJIAFENDIAN,ZHEIJIUSHUOMINGJIEJIANTAGUOYINSUBINGBUZHIMING,GUANJIANSHIHOUXUZENMEFAZHAN。

三一重工  DAOMUQIANWEIZHI,YUANQISENLINHAIMEIYOUCONGGENBENSHANGQUEDINGZIJIDEHEXINJINGZHENGLI,ERDIRENYIJINGLAILE。

  

  底气

  7YUE12RI,“WANGHONGQIANLANG”XICHATUICHUSHOUKUANQIPAOSHUICHANPIN“XIXIAOCHA”,ZHENGSHIRUJU“0TANG0ZHI”DEPINGZHUANGQISHUIXINGYE,XIANGSIDERIXIBAOZHUANG,TONGYANGSHOUJIA(5.5YUAN/PING)HECHIXIANTANGCHUN,BAXINZHENGDUIYUANQISENLIN。

三一重工  ZHIBOFENGKOUXIA,XIXIAOCHAJINRUWEIYAZHIBOJIAN,30WANPINGQISHUIYIJINGSHANGXIAN,JIUBEIQIANGGOUYIKONG。

三一重工  XIXIAOCHASHOUZHANGAOJIE,YUANQISENLINZHEICAIFAXIANZIJIACHANPINDELIANGDAHUCHENGHE(CHIXIANTANGCHUNYURIXIBAOZHUANG)JINGRANXINGTONGXUSHE,NANYIXINGCHENGHEXINJINGZHENGLI,GENGBIESHUOZHANJUYONGHUXINZHILE。

  YAOXIANGRUKELEZHIYUBAISHI、KEKOUKELEYIBAN,ZAIXIAOFEIZHEXINZHONGXINGCHENGPINPAIYUCHANPINDEBANGDING,YOUSANZHONGFANGSHI:YISHIKAOYINGXIAOQIANGHUAPINPAIJIYI,BIRUDULEISI;ERSHIKAODUOZHONGLEIXINPINKUODAYONGHUQUNTI,BIRUWAHAHA;SANSHIKAOGONGYINGLIANHEQUDAOPUSHERANGCHANPINJULIXIAOFEIZHEGENGJIN,BIRUTONGYIBINGHONGCHA。

  ZAIYINGXIAOSHANGHUAQIAN,YUANQISENLINXIANGLAIHENSHEDE。TANGBINSENCENGSHUO:“WOMENGANZAICHUANGZAO20YISHOURUSHI,JIUTAOCHU18YIQUZUOGUANGGAOTOUFANG。”SHISHIYEQUESHIRUCI。

三一重工  ZAIXIAOHONGSHUAPPSHANGSOUSUO“YUANQISENLIN”,QISOUSUOJIEGUOSHEJICHANPINCEPING、JIANZHIYINPINTUIJIAN、YINLIAOPAIZHAOZISHIFENXIANGDENGDUOGEZHONGLEI,SHULIANGCHAOGUO6000+。ZAIDOUYINAPPSHANG,JINCANYU“YUANQISENLIN”ZHEIYIHUATIDEXIANGGUANSHIPINBOFANGLIANGJIUCHAOGUO5500WANCI。

三一重工  CIWAI,BUGUANSHILIULIANGMINGXINGHAISHIREMENZONGYI,YUANQISENLINWUYIQUEXI。

三一重工  ZHANGYUQIWEIQIDAIYAN,WANGYIBO、WEIDAXUNDENGRENSHOUCHI“YUANQISHUI”DEZHAOPIANPINPINPUGUANG,《WOMENDELEDUI》、《YUNDONGBASHAONIAN》DENGZONGYIJIEMUYEBANGZHUYUANQISENLINTISHENGLESHOUZHONGRENKEDU,ZHEIYIZHENGTAOHULIANWANGYINGXIAOFANGANFUGAILEDALIANGSHOUZHONG。

三一重工  BUGUO,YINGXIAOZHISHIYIGECHUANGKOU,RANGDAZHONGGENGRONGYIKANDAOCHANPINHEPINPAI。RUGUOCHANPINBENSHENCUNZAIRUODIAN,QUEDIANYEHUIBEIFANGDA,JISHIYINGXIAODAOWEI,JIEGUOYEKENENGBURURENYI。BIRUPINGJIE《CHENGFENGPOLANGDEJIEJIE》DAHUODEGUANMINGSHANGFANMILIN。

  据元气森林官方数据,2019年近10亿的销售额中,元気水占比超过60%,连2017年曾引爆市场的燃茶如今也处于降温状态,销售额占比只有近30%,其他新品如乳茶、健美轻茶等,更是反响平平。

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