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视频直播拉动订单数量增长300%

  KAIPENGHUAYING(Kleiner Perkins)JINQIFABUDE《HULIANWANGQUSHI》(Internet trends)BAOGAOXIANSHI:“ZAIZHONGGUO,XIANRUJIN,DIANSHANGZHIBODEMEIXIAOSHISHOUYIYIJINGCHAOGUOLESHOUJIYOUXI、GUANGBODIANSHI、LIUMEITI、SHUZIYINLEDENGXINGYE。”LINGJUSHUJU,DAO2020NIANDI,ZHONGGUOZHIBODAIHUODESHICHANGGUIMOJIANGCONG2015NIANDE18YIMEIYUANZENGZHANGZHI159YIMEIYUAN。(SHUJULAIYUAN:Single Grain,《What Is Live Stream Shopping》,ZUOZHE:ERIC SIU)

三一重工  期货配资 DEDIANSHANGZHIBOYEWUFAZHANDEFENGSHENGSHUIQI,NEIME,HAIWAISHICHANGYOUSHIZENYANGYIFANQINGJINGNI?

  1海外电商直播生态一览

三一重工  MEIZHOUSIXIAWU6DIAN,FUSHILEIDIANSHANGZHUBOMindy Switzer MassDOUHUIZHUNSHICHUXIANZAIFacebookLiveDEZHIBOJIAN。GUANKANTAZHIBODAIHUODEYONGHUSHULIANGHUIZAIJIMIAOZHONGNEIBIAOSHENGZHIQIANWEISHU,ERYONGHULIUYANSHULIANGBIGUANKANZHESHULIANGZENGZHANGDEHAIYAOKUAI。

  ZAIFacebook LiveZHIBOJIAN,DAIHUOZHUBOWANGWANGHUIYIGENGJIARENXINGHUADEFANGSHI,WEIYONGHUTIGONGYIGEDUTE、GUANXIGENGJIAJINMIDEQIYESHIJIAO,BIRUZHANSHIGONGSIMUHOUDEYUNZUOMOSHI。SUIRANDIANSHANGZHIBODEHUAMIANBINGBUXIANGPINPAIGUANGGAONEIYANGWANMEI,DANTAGENGSUIYI,YEGENGNENGTIXIANZHUBODEGERENFENGGE。ZAIZHIBOJIANLI,YONGHUHEZHUBOKEYIJIUCHANPIN、FUWU、GONGSIWENHUADENGWENTIZHANKAIDUIHUA,YIYIZHONGGENGJIAZHIGUANDEFANGSHI,RANGYONGHUHUOQUJIAOWEIQUANMIANDE股票配资 。

三一重工  CHULEFacebook,YAMAXUNYETUICHULEZHIBOFUWU——Amazon Live,XIANZAIGEDAPINPAIFENFENYONGRUAmazon LivePINGTAI,CHANGSHIZHIBODAIHUO。CIWAI,JIAJUYONGPINPINPAIWayfairJINRITUICHULE“Wayfair on Air”DESHIPINZHIBOHUODONG,ZAIGAIHUODONGDELADONGXIA,WayfairDEDINGDANSHULIANGZENGZHANGLE300%,PINPAIFANGYEYIJINGCHANGDAOZHIBODAIHUODE“TIANTOU”。(SHUJULAIYUAN:retaildive,《Wayfair boosted orders over 300%during Way Day》,ZUOZHE:Caroline Jansen)

三一重工  SUIRANMUQIANGUOWAIHAIMEIYOUCHUXIANXIANXIANGJIDEDAIHUOZHUBO,DANSHIXIAOZHONGDEDAIHUOGETIHUYIJINGCENGCHUBUQIONG,DAJIAZHENGXIANGWEIZIJIDEPINPAIDAIYAN,MANGDEBUYILEHU。

  ZHIBODAIHUOJIANGJIATINGGOUWUWANGLUODENGCHENGSHUDEGOUWUMOSHIYUZHIBOSHIPIN、NEIRONGYINGXIAO、KOLYINGXIAORONGHEZAIYIQI。ZAIMEIGUO,YILAIFacebook Live、Amazon LiveDENGZHIBOPINGTAIJIANLIQILAIDEZHIBODAIHUOMOSHI,YUGUOQUDEDIANSHIGOUWUPINDAOZAIJIAGOUSHANGYOUBUSHAOXIANGSIZHICHU,DANSHIDIANSHANGZHIBOTIANJIALEYIXIEXIANDAIHUADEDUTEWANFA。

TUZHU:ZHIBODAIHUODEYUNZUOMOSHI(LAIYUAN:commentsold)

  ZUOWEISHIXIAZHENGREDEYINGXIAOXINGSHI,DIANSHANGZHIBOCHENGWEIYENEIGUANZHUDEYIGEZHONGYAOXIANXIANG,XIANGWEIYA、LIJIAQIDENGTOUBUWANGHONG,YICHANGZHIBODEGUANKANYONGHUKEDADAOQIANWANJIBIE,XIAOSHOUEKEDASHANGYIYUAN。NEIME,ZHIBODAIHUODEMOLICONGHEERLAINI?

  2直播带货如何聚敛人气?

  YANJIUBIAOMING,RENMENGUANKANZHIBOSHIPINDESHIZHANGSHIGUANKANFEIZHIBOSHIPINDE3BEI,ERZHIBOSHIPINCHANSHENGDEHUDONGSHULIANGSHIQITASHIPINLEIXINGDE6BEI。(SHUJULAIZISocialmediaweek,《4 Ways Facebook Live Can Boost Social Media Engagement》,ZUOZHE:Rohan Ayyar)

  用户可以通过实时评论,参与到直播互动中:他们不仅可以实时分享他们对产品的意见,还可以就产品价格等提出问题。在电商直播的业态中,主播是否能做到对用户关注的话题给予及时回应至关重要。Roosit的一项研究表明,如果不能迅速找到关于产品问题的答案,57%的顾客会放弃在线购买。与此同时,44%的人更愿意让真人来回答这些问题。(数据来源:Be.live,《Live Sales:How To Use Facebook Live To Sell Clothes》,作者:belivetvtea)

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