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后浪的百亿补贴和流量焦虑 能够动摇阿里的基本盘吗?

三一重工  JINRI,PINDUODUOSHANGXIANYICHANG“WANRENTUAN”TESILAModel 3DEHUODONG,XIANSHIGUOCHANModel 3 2019KUANBIAOZHUNXUHANGHOUQUSHENGJIBANCHEXINGTUANGOUJIAJINXU25.18WANYUAN,BIZHIDAOJIAZUZUBIANYILE4WANYUAN。

三一重工  TESILAGUANFANGTURANGONGKAIFABUSHENGMINGCHENG,WEIYUYIMAICHEHUOPINDUODUOYOUGUORENHEXINGSHIDEWEITUOXIAOSHOUFUWU,YIWEIJIUCICITUANGOUHUODONGXIANGYIMAICHEHUOPINDUODUOXIAOSHOUGUORENHEBENSISHENGCHANCHELIANG。SUIHOU,PINDUODUOHUIYINGCHENG“YIJINGYUSHANGJIAHESHI,CHEZISHIZHENGPINDETESILA,BUTIEJIANGYOUPINDUODUOJINXINGBUTIE”。

  ZHEIYISHIJIANBAOLULEBAIYIBUTIEDEYIXIEWENTI,QIZHENGMIANZUOYONGHEFUXIANGZUOYONGTONGYANGMINGXIAN。SUIZHEBAIYIBUTIEDEZHUBUKUODA,QIQUEDIANFANERHUILINGPINPAISHANGYUANLI。

  CHULEBAIYIBUTIE,TENGXUN、ZIJIE、KUAISHOUDENGLIULIANGPINGTAIJINJUNDIANSHANG,YETONGYANGHUIDUIDIANSHANGJUTOUMENCHANSHENGDUANLIUDEWEIXIE,ZHEIYESHIJINQIHULIANWANGXINGYEREYIDEWENTI。

  ZUOWEILINGTOUYANDEALI,YIZHISHIWAIJIEYANJIUDEZUILIXIANGYANGBEN。WOMENZHUYIDAO,ZUIJINYIXIEQUANSHANGDEYANJIUBAOGAO,DUIALIBABAJIQIMIANLINDEXINGSHIJINXINGLECHOUSIBOJIANDEFENXI:BAIYIBUTIESUOBAOLUDEWENTIDUIDIANSHANGYOUHEYINGXIANG?HOULANGDEWEIGONGSHIFOUDALUANLEALIDEJIEZOU?ALISHIFOUXUYAOWEILIULIANGJIAOLV?TOUGUOYULUNXUANXIAODEBIAOXIANG,BENWENLAIPOUXIDICENGDEHULIANWANGSHANGYELUOJI。

  百亿补贴,是把双刃剑?

  SUIZHERENKOUHONGLIDEXIAOSHI,ZAIHUOKECHENGBENYUELAIYUEGAODEDANGXIA,PINGTAIDEJINGZHENGJIHUBIANCHENGLELINGHEBOYI。ZAICUNLIANGJIEDUAN,JINGZHENGHUIJUJIAOZAIYONGHULIANG、FUGOULVDENGSHANGMIAN,YINCIBAIYIBUTIECHENGWEIDIANSHANGJINGXIANGCAIQUDEFANGSHI。

  JUDONGXINGZHENGQUANDEFENXI,BAIYIBUTIEBENZHISHANGSHIYIZHONG“ZIYUAN”DETOURU,ZHEIZHONGSHANGYEMOXINGWANQUANCHENGLIBINGJUYOUJIGAODEBILEI。TAOBAOTIANMAOYIJINGYANZHENGLEZHEIZHONGSHANGYEMOXINGDEKEXINGXINGHEGAOBILEI。

三一重工  CONGSHIJIXIAOGUOLAIKAN,BAIYIBUTIEWEIGEPINGTAIDAILAIGMVDEZENGZHANGHEKEDANJIAZENGZHANG,TISHENGLEYONGHUZHANXINGHEPINPAIXIYINLI。

三一重工  DANGRANBAIYIBUTIEBINGFEIWUWANGERBULI,QIRUODIANYEHENMINGXIAN,BUTIESHENMESHIHOUHUITINGZHI?TINGZHIZHIHOUSHENGXIASHENME?DUIPINPAISHANGERYAN,BUDUANKUODADEBAIYIBUTIEXIAOGUOYUEHAO,JIUYUESHICHONGJIQIJIAGETIXI。

  CIQIAN,YULUNCHANGZHONGBUSHAOSHENGYINRENWEI,PINDUODUODEBAIYIBUTIETUICHUJIAOZAO,TAOBAOHETIANMAODEBAIYIBUTIETUICHUJIAOWAN,QIANGZHANXIANSHOUYANZHONGWEIXIELETAOBAOJITIANMAODESHICHANGFENE。ERQUANSHANGYANBAODEFENXISHI,“BAIYIBUTIE”DEGENYUANZAIYUGONGHUOQUDAODEBUTONG,YINCI,QUDEDEXIAOGUOYEWEIBIRUYUQI。

  GUANGDAZHENGQUANYANBAORENWEI,YIFANGMIAN,BAIYIBUTIETONGGUOCONGQUDAOSHANGSHOUZHONGHUOQUYOUZHIGAODUANSHANGPINGONGJIDEFANGSHI,HUODELEYONGHUGUIMOHEGMVDEJIXUZENGZHANG;DANLINGYIFANGMIAN,GEDADIANSHANGPINGTAIGUIMOCHIXUKUODADE“BAIYIBUTIE”SHIDUITOUBUPINPAISHANGDE“LUANJIAXINGWEI”;SUIZHE“BAIYIBUTIE”GUIMODEKUODA,GENGDUODEPINPAISHANGQINGXIANGYUDUIQIXIAOSHOUQUDAOJINXINGZHENGDUNSHULI。

  YIBANLAISHUO,ZAICHUANTONGLINGSHOUYEZHONG,SHOUQUANJINGXIAOYIZHISHIZHULIUDEXIAOSHOUMOSHI。JIHUSUOYOU黄金配资 PINPAIDOUXUANZELE“SHOUQUANJINGXIAO”DEFANGSHI。JIANGTEXUJINGYINGQUANSHOUYUBUFENDAILISHANG,ERYOUXIEDAILISHANGGUANXIAFANWEIHENDA,HAIHUIXIFENCHENGERJIDAILISHANG、SANJIDAILISHANG,TONGGUOSHOUQUANDEFANGSHIJIANGBUFENJINGYINGQUANZHUANYI。

三一重工  ZHEIZHONGFANGSHIYIWANGGENGCHANGJIANYUXIANXIA,SUIZHEDIANSHANGPINGTAIDEKUAISUFAZHAN,XIANSHANGPINGTAIYEYIJINGPUJIKAILAI,JIASHANGCONGMOUYIGEHUOMOUJIGEQUDAOQIERUDEXIANSHANGQUDAO,PINPAIFANGZHUBUXINGCHENGXIANSHANGXIANXIAQUANQUDAOXIAOSHOU。

  QUANQUDAOJIANLIDEMUDESHIJIANLICDUANYONGHUDEZAIXIANSHUZIHUALIANJIE,YONGXIANSHANGHUASHOUDUANQUYOUXIAOCHANSHENGYONGHUYINGXIANG,YONGGEZHONGYINGXIAOSHOUDUAN、NEIRONGSHOUDUAN、SHEQUNSHOUDUANQUZUOHAOYONGHUYUNYING,ZUIZHONGMUBIAOSHISHIXIANYONGHUCHIXUZENGZHANG,BUDUANJIHUOYONGHU,CHANSHENGZUIDADEYONGHUJIAZHI。

  DANDANGJIAGETIXIBEIGANRAO,QUDAOTIXIBEIDAPO,DUIPINPAI、YOUQISHIDUIYUYIGEXIANXIAYIJINGSHIFENCHENGSHUDEZHIMINGPINPAILAISHUO,BUJINHUIYINGXIANGPINPAIXINGXIANG,YEJIANGDIXIAOFEIZHEXINLAICHENGDU。

  ZAISHICHANGRENSHIKANLAI,BUTIEMOSHIDALUANLELINGSHOUXINGYESHOUQUANJINGXIAODEZHULIUMOSHI,JIYALEJIAZHILIANSHANGGEJIJINGXIAOSHANGDEHELILIRUNKONGJIAN,RANGLIYIFENPEIBUZAIPINGHENG。TONGSHI,HUOYUANDECANCHABUQIYEHUIRANGCHANPINWENTIFANSHIPINPAI。ZHEISHEJIDAOPINPAIHEPINGTAISHENGTAILIANGXINGXUNHUANDEWENTI。

三一重工  TONGSHI,JIAGETIXIBUTONGYI、BUGUIFAN,SHENZHIHUIYINQIBUTONGQUDAODAILISHANGDUIQIYEDEWUHUI,RANGPINPAIDECHENGXINDUSHOUDAOZHIYI。ALIXIANRANYISHIDAOLEZHEIGEWENTI,SUOYIYIZHIXIAOXINDEPINGHENGZHEBUTIELIDUHESKUGUANGDU,BINGGENGJIAZHEZHONGTISHENGDUITOUBUPINPAISHANGDEFUWUNENGLI。

  ZHIYOUSHANGJIAZHENGTIJINGYINGXIAOLVJIQIANZAILIRUNLVSHUIPINGDETISHENG,CAINENGGOUDAILAIPINGTAIBENSHENHUOBIHUASHUIPINGDECHIXUGAISHAN。ALIZEWEISHANGJIAZAIGONGJU、ZUZHI、FANGFALUNDENGCENGMIANTIGONGLEGEZHONGZIYUAN,CONGERBANGZHUSHANGJIAQUANMIANTISHENGXIANSHANGXIANXIAJINGYINGXIAOLV,SHIXIANCHAOYUEXINGYEDEYEJIZENGZHANG。

  DUIYUTOUBUPINPAISHANGLAISHUO,TAOBAOHETIANMAORENGRANSHIZUIZHONGYAODEXIANSHANGXIAOSHOUJIYONGHUYUNYINGZHUZHENDI,BUTIEBINGMEIYOUSILIEALIYUPINPAISHANGJIADESHENDUHEZUOGUANXI。

三一重工  YINCI,BUTIEKEYIZAIDUANSHIQINEIBANGZHUDIANSHANGSHIXIANYONGHUGUIMOYUGMVSHUIPINGDEKUAISUZENGZHANG,DANRUGUOBUNENGZHANGCHUDUISHANGJIADEFUWUNENGLI,JIUBUNENGDONGYAOALIDEJIBENPAN。

  直播、短视频是阿里威胁吗?

三一重工  JINLIANGNIAN,ZHIBO、DUANSHIPINPENYONGERLAI。ZIJIEXI、KUAISHOUSHENZHICHAOYUEWEIXIN,CHENGWEIYONGHU“SHASHIJIAN”DEZHUZHANCHANG。

三一重工  美股配资 HEGUANZHUDU,CAINENGDAILAIJUDALIULIANG。CONGQuestMobileTONGJIDESHUJULAIKAN,2020NIAN3YUE,LIANGJIADUANSHIPINPINGTAIHEXINAPPDEYUEHUOYUEYONGHUSHUGONGJIDADAO9.61YI,YUERENJUNSHIYONGSHIZHANGWEI1457FENZHONG,XIANGDANGYUMEITIAN45FENZHONGYISHANG。KEYISHUO,ZHIBOJIDUANSHIPIN,SHIYONGHUSHIJIANDE“ZUIDASHASHOU”。

  YINCIYOURENRENWEI,DANGTENGXUN、TOUTIAOXIYIJIKUAISHOUDENGLIULIANGPINGTAIKAISHIJINRUDIANSHANG,“TAOPINJING”DENGDELIULIANGJIAOLVKAISHIFUXIAN。NEIRONGPINGTAIZHANJULEDALIANGYONGHUSHIZHANG,YEZAIZHUJIANPEIYANGYONGHUDEZHONGCAOHEGOUWUXIGUAN,NEIRONGPINGTAIDIANSHANGHUAYIJINGCHENGWEIYIGENANYIGAIBIANDEQUSHI。

三一重工  ZAIDANYOUZHEYANZHONG,DUANSHIPINDUIYONGHUSHIJIANZHENGDUODETIANRANYOUSHI,YANZHONGWEIXIELEALIDELIULIANGHUOQUNENGLI。BUGUO,ZAIGUOSHENGZHENGQUANKANLAI,YIALIXIWEIDAIBIAODEDELIULIANGJIAOLVHESHENGTAIJIAOLVKENENGBEISHICHANGGAOGULE。SHISHISHANG,ALIDIANSHANGDENEIRONGBUJUHELIULIANGBIANXIANXIAOLVDOUZOUZAILE“HOULANG”DEQIANLIE 。

三一重工  ZHONGSUOZHOUZHI,ZAIMUQIANDEHULIANWANGCHANPINPUXIZHONG,WEIXIN、KUAISHOU、DOUYINDENGSHEJIAONEIRONGPINGTAIJUBEIXIANZHUDEDUOBIANWANGLUOXIAOYING,YINCIZHANYOUDALIANGYONGHUSHIZHANGJILIULIANG。ERALI、JINGDONGDENGDIANSHANGPINGTAIZAILIULIANGSHENGCHANDUANBUJUBEIRENHEYOUSHI,DANQUEZAILIULIANGDEBIANXIANXIAOLVFANGMIANXIANZHUCHAOYUELEQITASHEJIAOJINEIRONGPINGTAI。

三一重工  YIGEQIADANGDEBIYUSHI,ZHENGGEHULIANWANGXINGYEDEYONGHUSHIZHANGJIZHUYILI,XIANGHELIUYIYANGCONGWEIXIN、DOUYINDENG“SHUIYUANDI”TONGGUOZHIJIEHUOJIANJIEDEFANGSHILIUXIANGALI、JINGDONGDENG“SHUIDIANZHAN”,CONGERWANCHENGLIULIANGBIANXIANDEQUANGUOCHENG。

三一重工  BINGQIE,DANYILIULIANGLAIKAN,ZAIZHANNEILIULIANGDUAN,ALIXICHANPINDELIULIANGFENEBINGWEISHOUDAOXISHI,FANERYOUSUOTISHENG。GENJUQuestmobile,ALIXIAPPDEYONGHUYUEDUSHIYONGSHIZHANGZHANBI,CONG2019NIAN 3YUEDE10.4%ZENGJIAZHI10.6%;TONGYANGBAOCHISHIZHANGFENETISHENGDEHAIYOUTOUTIAOXIHEKUAISHOUXI。

  ZAIGUOSHENGZHENGQUANKANLAI,ALIXIZUOWEICHAOJIDIANSHANGJIAOYICHANG,BUJINSHITAOBAOTIANMAOYONGHUDEGOUWUPINGTAI,YESHIKUAISHOU、DOUYIN、BILIBILI、XIAOHONGSHUDENGPINGTAIYONGHUGOUWUTIAOZHUANDEZHUYAOJIAOYICHANG。

  GENJUQuestmobileDETONGJI,JINNIANZAIKUAISHOU、DOUYINDENGPINGTAIYONGHUDEGOUWULIUXIANGZHONG,LIUXIANGTAOBAODEQUSHIYUEFAJIZHONG。ZHEIYIWEIZHE, ALIXIZUOWEIYIGEDIANSHANGJIAOYICHANGDEZHONGYAOXINGZAICHIXUJIAQIANG。LIULIANGCENGMIAN,ALIXIDEZHANNEILIULIANGZAIQUANWANGDEZHANBIZHENGZAITISHENG,ZHANWAIDEQUZHONGXINHUALIULIANGCAIMAITONGGUO“XINGX JIHUA” DENGYEZAICHIXUKUOZHANG。

三一重工  GUOSHENGZHENGQUANYANBAOXIANSHI,JIAOYICHANGDIWEIDEGONGGU,YIDINGCHENGDUSHANGHUIZIRANDAILAILIULIANGCHANGDIWEIDEJIAQIANG,YINWEISHANGJIASHIZHONGXUYAOZAIZUIJIEJINJIAOYIDEHUANJIEJINXINGTOUFANGZHUANHUA。

  GUANGDAZHENGQUANZERENWEI,ALICONGLAIJIUBUSHIHULIANWANGXINGYEDELIULIANGSHENGCHANYUANTOU,ERSHIZUIGAOXIAODELIULIANGBIANXIANQI。ZIJIEYUKUAISHOUDEJUEQI,QIANGZHANDESHITENGXUNSUOZHANJUDEYONGHUSHIJIAN,ERYONGHUSHIJIANJIZHUYILICONGTENGXUNZHUANXIANGZIJIEXIHEKUAISHOU,ZEGENGYOULIYUALIDUISHANGYOULIULIANGDECHENGJIEYUBIANXIAN。

  ZAIWEIXINLIULIANGZHONG,YOUYUTAOBAOYUTENGXUNLIANGDACHANPINTIXIDEXIANGHUFENGSHA,SHANGHUZHINENGSHIYONGTAOKOULINGJIANGWEIXINLIULIANGXIANGTAOBAOXIPINGTAIJINXINGDAOLIU。YONGHUXUYAOSHOUXIANJIANGQUNLIAO、PENGYOUQUAN、GONGZHONGHAOWENZHANGZHONGDETAOKOULINGFUZHIDAOSHOUJIXITONGJIANTIEBAN,ZAISHOUDONGQIEHUANZHITAOBAOAPPCAINENGDAKAIWEIXINTIXIZHONGDETAOBAOLIANJIE。

  ERZAIDOUYINJIKUAISHOULIULIANGZHONG,YOUYUZIJIE、KUAISHOUBINGWEIZHIJIEFENGSUOTAOBAOLIANJIE,XIAOFEIZHEBUXUYAOSHIYONGTAOKOULINGJIKEZHIJIETIAOZHUANTAOBAOAPPJINXINGSHANGPINJIAOYI,YONGHUTIYANGENGHAO。

  此外,视频的另一表现形式——直播,与阿里并不冲突,直播带货更是与电商天然的结合。最近几年蜂拥而至的“直播带货”浪潮,阿里早在2015年就开始孵化相关业务,它为消费者带来了与众不同的体验。

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