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每日优鲜广积粮背后:生鲜电商下半场并不轻松

  疫情之下,生鲜电商洗牌加速。很多生鲜电商企业资金链断裂,进入“破产”程序,头部企业的优势却在持续放大,每日优鲜就是其中的代表之一。

  7YUE23RI,MEIRIYOUXIANXUANBUWANCHENGXINYILUN4.95YIMEIYUANRONGZI,BENLUNRONGZIYOUZHONGJINZIBENQIXIAJIJINLINGTOU,GONGYIN黄金配资 、TENGXUN、Tiger Global、GAOSHENGZICHANGUANLIQIXIAJIJINJIQITASHUJIAJIGOULIANHECHUZI,CANYUTOUZI。CICIRONGZIYECHUANGXIALEXINGYEDANBIZUIDARONGZIJINE。

  ZHISUOYIRUCISHOUDAOZIBENQINGLAI,GENMEIRIYOUXIANDEXINGYEDIWEIFENBUKAI。ERMEIRIYOUXIANNENGCHENGWEIXINGYENEIJUZUQINGZHONGDEWANJIA,GENQISHOUCHUANGDE“QIANZHICANG”MOSHIFENBUKAI,ZAIGAIMOSHIQUDONGXIA,TAHAISHIXIANLEQUANMIANYINGLI,YOUCISHOUDAOZIBENGUANZHAOYEJIUBUNANLIJIELE。YUCITONGSHI,SHENGXIANDIANSHANGDEBAOHUOYOUYINLAILEJUTOUDEWEILIE,ZHEIWUYIYOUJISHENGXIANDIANSHANGSHICHANGZENGTIANLEXINDEBIANSHU。

  生鲜电商进入洗牌期

  2018NIANYILAI,SHENGXIANDIANSHANGXINGYEXIPAIJIASU。CIQIANJUANRUFENGKOUDEZHONGDUOWANJIAMEN,FENFENXIANRUZIJINLIANDUANLIE、POCHANDAOBIDEJIONGJING,SHENGXIANDIANSHANGBAOLUDEZHONGZHONGBIDUAN,SHIDEXINGYEREDUDAJIAN,ZIBENFENFENXUANZEGUANWANG。SUIZHEZHEIPIGONGSIDEDAOBI,SHENGXIANDIANSHANGDEHUOYUEYONGHUSHUDAWEIXIAJIANG,SHENGYUDEQIYEZETONGGUOXINGYEDACU,LAILADONGSHENGXIANDIANSHANGYONGHUDEHUIFUZENGZHANG,YEQUESHIQUDELEYIXIECHENGXIAO。

三一重工  JUAIMEIZIXUNSHUJUXIANSHI,ZI2019NIAN10YUEQIKAIZHANDEXINGYEDACU,JIDADIDAIDONGLESHENGXIANDIANSHANGDEHUOYUEYONGHUZENGZHANG。DAO2019NIAN12YUE,期货配资 SHENGXIANDIANSHANGDEYUEHUOYUEYONGHUSHUYIJINGDADAOLE3122.82WAN,TONGBIZENGZHANG82.5%。

  DANYIXIEPINGTAIZUIZHONGRENGRANNANTAODAOBIDEEYUN,DAILUOBU、MIAO配资公司 、JIJIXIANDENGDUOJIASHENGXIANDIANSHANGPINGTAIJUNCHUXIANLELIUDONGXINGWEIJI,XINGYEDAOLE2019NIANXIABANNIANXIANRUHANDONG,DANQUERENGYOUPINGTAINIFENGZENGZHANG。

三一重工  GENJUTrustdataSHUJU,MEIRIYOUXIAN、HEMAXIANSHENGDEZENGFUFENBIEDADAOLE43.9%HE17.3%,QIZHONGMEIRIYOUXIANZAI2019NIANYONGHUGUIMOCHIXUZENGZHANG,2019NIAN12YUEDIMAUYIJINGDADAOLE1152WAN,ZAICHUANGYUEHUOXINGAO,BINGDUIWAIXUANBUQIYIJINGSHIXIANLEBUFENDIQUDEYINGLI,ERJUMEIRIYOUXIANZUIXINGONGBUDESHUJUXIANSHI,JIEZHI2019NIAN12YUE31RI,MEIRIYOUXIANYIJINGSHIXIANLEGUIMOHUADEYINGLI。

  作为行业内领头的生鲜企业,每日优鲜能够做到了这一步,跟其开创的“前置仓”模式分不开。

  每日优鲜的胜出秘诀

  生鲜电商经历了十多年的蹒跚前行之后,遇到前置仓模式才算是找到了最优解,这主要得益于前置仓在便捷性、时效性、便宜、品类丰富性等诸多方面的优化和创新。

三一重工  JUTILAIKAN,QIANZHICANGTONGCHANGSHEZAIJULIXIAOFEIZHEZUIJINDEDIFANG,NENGGOUQINGSONGFUSHEDAOZHOUBIAN1-3GONGLIDEQUYU,ZHEIZHONGMOSHIJIANGWULIULIANLUCHAIFENCHENG“CHANDI--ZHONGXINCANG---QIANZHICANG---YONGHU”。ZHEIZHONGMOSHICHUANGXIN,ZHIJIEJIANGYONGHUXIADANSONGHUOSHIZHANGSUODUANDAO1GEXIAOSHISHENZHIBANGEXIAOSHI,QIANZHICANGDEBUHUO、PEISONGXIAOLVDAWEIGAISHAN,YOUCIYOUTUIDONGLEQIPEISONGXIAOLVDEGAISHAN。

  ZUOWEIZHEIZHONGMOSHIDEZUIZAOKAICHUANGZHEZHIYI,MEIRIYOUXIANGENGSHIJIANGZHEIZHONGMOSHIWANDAOLEJIZHI。BIRU,MEIRIYOUXIANZAIQIANZHICANGDESHEJIXIJIESHANGZUOLEDUOFANGAIZAO,QIWENKONGYOUKONGDIAOBIANCHENGLENGKU,MIANJICONGCIQIANDE100-150PINGMIKUODADAO300-400PINGMI,QISKUZHONGLEICONG1000DUOGEKUODADAO3000DUOGE。YOUCI,QIKUCUNZHOUQIZHUANTIANSHUZAI2.5TIANYINEI,XIANROUZHOUZHUANJINWEI0.7TIAN,BAHAOSUNLVKONGZHIDAO1%,BICHUANTONGSHANGCHAOYAODI。

  TONGGUOZHEIYIXILIEGAIZAO,MEIRIYOUXIANDEKEDANJIADAWEITIGAO,TONGSHIKUCUNHAOSUNLVDAWEIJIANGDI,WEIQIZHENGTIYINGLIDIANDINGLEJICHU。BIRU,TADEMEIDANLVYUECHENGBENZAI10-12KUAI,DANYOUYUQIPINLEIFENGFU,ZAIBEIJINGSHANGHAIDENGYIXIANCHENGSHIKEDANJIAYIJINGDADAOLE85YUANZUOYOU,QIMAOLIZUYITANPINGLVYUECHENGBEN,ERZHEIQIAQIASHIQITAQIYEHENNANZUODAODE。

  另外,每日优鲜还在前置仓的配送效率、前置仓店铺租金成本上下功夫,将效率提升到了极致的同时,将租金成本压缩到同类店铺的最低水平,保证了其在成本上的优势。通过死抠核心的租金成本和运营效率,极大地提升了其整体的盈利能力,而这正是每日优鲜得以全面盈利的秘诀。

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